SSH Brand Guidelines

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SSH’s Brand Voice

Authoritative, not institutional.

SSH is the global leader in healthcare simulation. Speak with confidence. Avoid hedging language and bureaucratic phrasing. State things plainly.

Human, not clinical.

Write for a person, not a position. Connect programs to human outcomes. Use “you” and “we.”

Warm, not casual.

SSH is a community as much as it is an organization. Our voice is genuinely warm — not breezy or flippant.

Forward, not self-congratulatory.

Frame accomplishments in terms of what they enable. Point toward what’s possible.

All SSH communications must use correct healthcare simulation terminology consistent with the SSH Healthcare Simulation Dictionary at ssih.org/healthcare-simulation-dictionary.

SSH Color System

Primary Palette

Secondary Palette

Pantone equivalents for secondary colors are not listed in the current brand standards. Cross-reference the SSH Brand Guidelines PDF for complete Pantone specifications.

Accessibility Reference

IMSH 2027 — In Concert

These colors are part of the IMSH 2027 “In Concert” event brand and are used only in IMSH 2027 communications. They are not part of the SSH primary palette. Yellow (#FDE2A3) and Lilac (#B6B9EA) are decorative only — neither is safe for text on a white background.

SSH Typography

Web & Digital Fonts

@import url('https://fonts.googleapis.com/css2?family=Big+Shoulders+Display:wght@700;800;900&family=Source+Sans+3:wght@300;400;600;700&display=swap');

Email & Document Fonts

For all email and document communications, use system fonts. Use one typeface per communication — never mix within a single email or document.

Email max width: 600px. CTA buttons: SSH Dark Blue (#005589) with white text. Subject lines: 40–50 characters, leading with the most important information. Preheader text is never left blank.

IMSH 2027 Event Fonts (event use only)

DM Serif Display and Outfit are the display and body typefaces for IMSH 2027 “In Concert” communications. They are not part of the SSH global typography system and must not be used outside of IMSH 2027 branded materials.

@import url('https://fonts.googleapis.com/css2?family=DM+Serif+Display:ital@0;1&family=Outfit:wght@400;600;700&display=swap');

Logo Fonts

These typefaces are embedded in SSH brand marks. They are not available for general use in SSH communications.

SSH Brand Family

SSH uses a branded house architecture. The SSH primary mark is the parent brand. All program marks, credentialing marks, and event marks connect back to it — sharing the same color palette, typography standards, voice, and accessibility requirements.

SSH Accreditation represents SSH’s program accreditation system — the standards, review process, and recognition that simulation programs earn when they meet SSH’s criteria for excellence. SSH Accredited Program is the mark issued to institutions that have achieved that recognition, licensed for their use while accreditation is current.

SSH Certification is the umbrella mark for SSH’s credentialing programs (CHSE, CHSE-A, CHSOS, CHSOS-A). Each credential mark represents a distinct level of professional achievement recognized globally.

Sub-brands are scoped to their context. No sub-brand mark replaces the SSH primary mark when representing the organization as a whole. When in doubt, use the SSH primary mark.

All logo and asset files are available from the SSH Director of Marketing. See the contact section below.

Questions & Asset Requests

All brand questions, logo file requests, template access, vendor onboarding, usage permissions, and compliance concerns are handled by the SSH Director of Marketing. When submitting a request, include: the specific asset or guidance needed, your intended use, the required format, and your deadline. Allow a minimum of three business days for routine requests.

Request Brand Assets